A.P.C.

A.P.C. is a French label founded in 1987 by Jean Touitou. His wife, Judith Touitou, subsequently joined the team as artistic director of the brand. Over nearly three decades, the designer has successfully realised his dream of a humanist, authentic and inventive approach to fashion. Though initially known for its denim and ready-to-wear, the brand gradually diversified into leather goods, accessories, jewellery and other products such as candles and books. Balancing simplicity and sincerity, A.P.C. became the leader of a movement focused on people and our planet. Jean and Judith Touitou advocate an effortlessly elegant style, made up of staple pieces with a subtly modern twist. And what - we hear you ask - does A.P.C. stand for? Well, actually, these three letters alone sum up the entire spirit of the house. They stand for Atelier de Production et de Création (Production and Creation Workshop in English), with the brand attaching equal importance to the artisanal production and artistic creation of its designs. With totes, clutches, messenger bags, and more, at A.P.C., leather goods come in a masculine and feminine form, for all uses and styles. From the fabric tote bag to the full leather satchel, the brand's bags are the epitome of the “less is more” spirit that defines the success of its style. And they all have one thing in common: meticulously crafted materials, leather in particular, as well as a careful selection of colours in a range of natural, contemporary and vintage shades. From the khaki canvas backpack to the smooth hazelnut leather clutch, A.P.C. strikes a skilful balance between form and function, while never losing sight of its love for truly beautiful things. Accessories for adventuring in style. On our site, you can also find some of the most coveted accessories offered by the A.P.C. brand. Take the neck pouch, for example, a fashion-forward piece you can wear every day, designed to carry your most precious belongings and keep them close. The brand also offers a line of purses and wallets, to mix and match with your favourite bag. And finally, there's the dark denim bucket hat, a whimsical reminder of A.P.C.'s early days, bearing the "guitar and dagger" logo of the famous house.