Ganni
Joyful, daring, inspiring, intellectual… there are many adjectives we could use to describe Ganni, but which to choose? This Copenhagen-based brand like to take things slow: slow life, slow fashion. A shining beacon of sleek Scandi style, the label continues to captivate its fans with ultra-trendy pieces designed for everyday wear, crafted in beautiful materials made to treasure for years to come. Nicola and Ditte Reffstrup, Ganni’s founders, have managed to make their eco-friendly label one of the most popular around, proving that another approach is possible. It's no wonder the Ganni Girls are growing in number: synonymous with female empowerment and liberation, wearing a Ganni piece is more about adopting a lifestyle than a clothing style.
Since its inception, the brand has been committed to creating and consuming fashion in a more sustainable and eco-friendly way, by setting radical objectives for itself each year, and it seems that its goal is finally within reach. Ganni was recently certified B Corp, a label that distinguishes companies with a positive societal and environmental impact. Its efforts cannot be understated: promotion of circular fashion, measures supporting access to employment for women, use of new materials made from recycled plastic, investment in the local economy, and more. With each day that passes, Ganni becomes a more responsible version of itself than it was the day before, and is setting an example for the industry as a whole.
As well as its commitments, Ganni excels in its creations, too: with bags, shoes, accessories, and more, your happiness is Made in Copenhagen. It's hard not to fall in love with the Ganni universe, its confidence and its energising colours. The same goes for its fabrics, too: clogs and boots in recycled rubber, sneakers in VEGEA – a vegan material made from grape skins and seeds – and scarves in recycled wool. Treating yourself to a Ganni piece is the ideal way to engage in eco-friendly fashion, and to ensure your friends are equally green… with envy.
