In 2016, on a quest to reinvent the luxury shoe industry, Barbara Borghini gave birth to Gia, a personal and contemporary label. Taking its name from the designer's daughter, Ginevra, the brand quickly became a firm favourite among the most stylish luxury shoe fans, from Kendall Jenner to Hailey Bieber, to Ashley Graham, Chiara Ferragni, and more. And for good reason: Gia Borghini shoes have it all. Their distinctive style and sculptural silhouettes make them the perfect accessory for adding a touch of character to any fashionable ‘fit. Equally determined to stand out from the crowd, Barbara makes sure her Gia Borghini collections are all about her customers. In a world – and an industry – dominated by men, she proves that women also have their place at the top. After growing up in Italy and training in communications and marketing at Central Saint Martins (London) and Polimoda fashion school (Florence), it was clear she was destined for great things. Armed with her technical knowledge, her discerning eye and her avant-garde minimalist style, the designer has made her mark, with shoes crafted by expert artisans to offer comfort, confidence and power to today's women. Among the many flagship Gia Borghini designs, the sculptural Gia 6 sandals are unanimously acclaimed. Designed as an elegant take on flip-flops, they are perched on a wedge heel with an unexpected and sensual shape. The label also experiments with styles, attaching thick velcro tabs to flat sandals and stiletto heels for a futuristic look. The more wintry Gia Borghini boots and ankle boots also mix up the genres. First there’s the Texan, a modern take on the cowboy boot at ankle or knee height, available in minimalist hues. Then there are designs with a more military feel, such as the Tubular and Tall Puffer. You get the message - the ideal shoe is a Gia Borghini.