Rhude
R H U D E, founded by Rhuigi Villaseñor in 2015, is a Los Angeles-born design company balancing luxury techniques with streetwear elements, presented as ready-to-wear collections.
A recurring theme from season to season, R H U D E combines American iconography with nostalgic references, a visual commentary on Los Angeles style and culture. Rhuigi studied art history shortly after graduating from high school and was Shaun Samson's understudy/intern.
With no formal training specifically in fashion design, Villaseñor attributes his understanding of clothes and their construction to growing up with a tailor mother, which gave him a foundation and understanding of how to construct each piece and the stories that come from it, told in each collection.
A recurring theme from season to season, R H U D E combines American iconography with nostalgic references, a visual commentary on Los Angeles style and culture. Rhuigi studied art history shortly after graduating from high school and was Shaun Samson's understudy/intern.
With no formal training specifically in fashion design, Villaseñor attributes his understanding of clothes and their construction to growing up with a tailor mother, which gave him a foundation and understanding of how to construct each piece and the stories that come from it, told in each collection.
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