Shourouk
Richly decorated jewels arranged on seasonal fruit and veg, a can of soda embellished with Swarovski crystals… Welcome to the colourful and spangled world of Shourouk. Founded by Shourouk Rhaiem in 2008, the label has become a benchmark for decadent, original jewellery. The playful pieces created by this Franco-Tunisian designer have become a firm favourite of extravagant fashion editorials, thanks to their bright colours and eye-catching designs. These sparkling gems are hard to resist. A fan of ‘80s TV culture, the backdrop to her youth, the designer has a love of the adverts of the time, and the icons of the small screen. With their big, bouncy hair, powerful shoulder pads and dazzling jewellery sets, the characters in series like Dynasty and Dallas fascinate her. And if Alexis Colby, Fallon Carrington and Sue Ellen Ewing have the right to a dream life - and wardrobe -, then so does she. Her jewellery reflects an innocent, wide-eyed vision of fashion, in which beauty is defined by sparkle and shine. Forever in touch with her inner child, the designer strives to offer her customers a share of the dream: the dream of a fun, uninhibited, ultra-feminine and irresistible style. Though diamonds may be forever, Shourouk Rhaiem's crystals lend themselves to every occasion.
Indeed, Shourouk jewels are worn day and night, all over the world. A pair of heart-shaped Beloved earrings are the perfect way to elevate a silk blouse and pencil skirt in the office, while the Minotaur bracelet and its white crystals bring a touch of bling to an urban denim look. And the Shirley necklace is the perfect addition to any LBD, ideal for a romantic dinner. What we love about Shourouk is its love of beauty and intense joy.
