UGG
Signature shoes of the 2000s, UGGs are more than just footwear; they’re a cultural phenomenon. From Blake Lively to Britney Spears, Lindsay Lohan, Paris Hilton , Vanessa Hudgens, and many, many more, noughties fashionistas all swore by a single pair: the UGG boot, whose origin might surprise you. While the brand's signature shoe might look like a slipper, it was actually born on the beaches of California. A young Aussie surfer dreamt up these comfortable, easy-to-wear shoes made of sheepskin (of which Australia is the main supplier) to wear on sandy beaches. So when the US rode the wave of surf culture in the 1980s and 1990s, UGG quickly won over this community of free spirits, making its way into all the cool surf shops. The brand went from strength to strength, with the boot ultimately finding its way into the wardrobes of the most stylish starlets and onto the pages of fashion magazines. Since then, the UGG Classic has never really been forgotten. Though much-maligned in recent years, having becoming so immensely popular, 2022 saw yet another comeback for this iconic shoe. Redesigned in a more modern Mini version, and on a platform for a stronger look, it is the winter wardrobe staple we all need.
UGG also offers many other, equally soft and comforting, designs: the Tasman, for example, a low shoe made of double-sided sheepskin – a true signature of Australian expertise – is very popular on social media. The Fluff Yeah and Funkette sliders are also pretty cool, though more like slippers, ideal for cosy days lounging at home. If the Y2K style is making a comeback, it's partly thanks to UGG: now en route back into your wardrobes, the Australian label has been racking up the fashion collabs. From ultra-limited edition bags with Telfar, a low-cost leather goods brand that is taking off in the US, to oversized thigh-high boots for Y/Project, and more, UGG has never been so on-trend.
