Zadig & Voltaire

As every true fashion fan knows, the Zadig et Voltaire brand caused a small revolution on the French and international fashion scene. Created by Thierry Gillier in 1997, it represented, above all, a new vision of style and luxury; a vision that breaks free from traditions and rules, where literally anything can happen. The brand doesn't shy away from any kind of mix & match, any clashing of colours, materials or trends. The result is a somewhat libertarian take on elegance, that hasn't gone unnoticed by a young (but nevertheless demanding) clientele. Irreverent yet always elegant, the label refuses to abide by fashion rules, instead encouraging everyone to express their individuality through a style that reflects the complexity of who they are. No wonder Thierry Gillier chose the figure of Zadig to name his brand: a fiery character, tossed about by destiny but never losing faith in his lucky star… a terribly modern tale.